Netherlands pioneers first greenhouse venture studio

The Netherlands has once again taken the global lead in agricultural innovation with the launch of the world’s first venture studio dedicated entirely to greenhouse horticulture

The HortiScience Innovation Center (HIC) has officially opened the HIC Venture Studio in Bleiswijk, marking a transformative step in how start-ups focused on sustainable greenhouse solutions are created and supported.

This groundbreaking initiative introduces a new model for systematically building start-ups in a sector under growing pressure to address sustainability, labour shortages, and productivity challenges. According to Loet Rummenie, Director of HIC, the goal is both ambitious and strategic. “We aim to create three new start-ups per year,” he said. “We’ll track the journey from entrepreneur to idea, proposition, and venture – and measure survival rates, funding raised, and speed to commercialisation.”

Over the next three years, HIC will invest €1.15 million into this venture studio, which includes the opening of a cutting-edge demonstration greenhouse. This facility serves as a launchpad where researchers and entrepreneurs can test, showcase, and scale ideas into viable businesses. “What makes this studio unique,” Rummenie added, “is that entrepreneurs retain ownership of their companies and collectively participate in each new business. This gives them a direct incentive to share knowledge, networks, and expertise, while benefiting from shared infrastructure and guidance. In this way, we ensure that innovations reach practice faster and truly create value for the sector.”

The HIC Venture Studio will focus its efforts on six critical themes that define the future of greenhouse horticulture — from energy transition and resilient cultivation systems to circular horticulture, automation, autonomous growing, and future-proof work. These focus areas reflect the most urgent needs of the sector and aim to produce scalable solutions that improve sustainability and efficiency within greenhouses.

Partnerships play a central role in this venture. The studio has already brought on board two strategic partners: Catalyze Group, which helps attract non-dilutive funding, and EP&C, which supports intellectual property strategy and protection. As Rummenie explained, collaboration is at the heart of the studio’s philosophy. “We can only build these startups successfully if we combine knowledge and networks,” he said. “That’s why these partnerships are so important.”

The HIC Venture Studio is supported by some of the Netherlands’ most influential innovation and research institutions, including Wageningen University & Research, Delphy Improvement Center, YES!Delft, StartLife, and the Municipality of Lansingerland. This ecosystem ensures that new ventures have access to scientific expertise, mentorship, and a network of investors and agribusiness leaders. Regional partners like the Metropolitan Region Rotterdam The Hague (MRDH) have also played a crucial role. “The HIC Venture Studio strengthens our region’s innovative capacity,” said Lennart Onvlee of MRDH. “It connects entrepreneurs, knowledge institutions, governments, and companies to accelerate sustainable solutions and boost international visibility.”

Venture studios have long been used to drive progress in industries such as AI, healthcare, and climate technology. Well-known examples include Idealabs, Rocket Internet, Entrepreneur First, and Antler. However, the concept remains relatively new to agriculture. “There are over 1,000 venture studios globally,” Rummenie noted. “Most focus on IT, pharma, or high-tech. There are very few yet dedicated to food and ag.”

By establishing the first of its kind, the Netherlands has set a bold example of how innovation can be systematically nurtured in agriculture. The HIC Venture Studio is more than just a hub for start-ups — it is a growing ecosystem that brings together science, entrepreneurship, and sustainability to cultivate the next generation of greenhouse technologies that will feed the world more efficiently and responsibly.